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The Future State of CX: Transforming Customer Experience with AI

Roundtable: AI leaders predict the future of customer-brand relationships

In this roundtable, we dive into how AI is transforming customer experience, shifting from human chats to bot-to-bot conversations. Our leaders explore AI's role in decision-making, the evolution of marketing, and finding the perfect balance between automation and trust. We also cover important topics like privacy, security, and the necessity of maintaining a human touch in AI. Our leaders also chat about AI's potential to enhance personal interactions, despite some trust challenges. They also recommend some AI tools to explore and AI experts to follow. 

Topics include: 

  • Trust in AI – Overcoming skepticism and human biases.
  • AI in Consumer Experience – Automating decision-making
  • Future of Marketing – Focusing on AI-driven strategies.
  • Frictionless Transactions – Reducing decision-making hurdles.
  • Privacy & Security – Managing the personal data risks of AI 

Launch can guide you to harness AI and implement solutions that boost your business by increasing efficiency and fostering innovation. 

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A little bit about our speakers

Russ Whitman

Russ Whitman

Russ, Launch’s Chief Strategy Officer, has over twenty years of experience in digital products and technology. He specializes in AI transformation, technology & business strategy, software, cloud, and AI, driving market growth and organizational performance.
Greg Merril

Greg Merril

Greg is a consultant, leader, board member, and speaker with over 20 years of experience in fostering growth and transformation in both startups and Fortune 100 companies. Greg spearheaded Nike's digital transformation and continues to influence the retail and ecommerce sectors.

Kath Blackham

Kath Blackham

Kath is the CEO of Versa AI, a prominent digital transformation agency focused on integrating conversational voice and AI technologies. She helps digital workforces automate and enhance human workforces, allowing our clients to reduce costs, manage growth, and enhance customer service all at once.

Nick Curia- VP of Tech Strategy

Nick Curia

Nick Curia is Launch's VP of Technology Strategy and Architecture. Nick is a leader in integrating disruptive AI technologies across various sectors.  His strategic vision and expertise in technology architecture have been instrumental in driving our company’s digital transformation initiatives. 

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